![]() ![]() Some makeup professionals suggest that the new wave of contouring came about because of boredom with the highly filtered, altered look we’ve become accustomed to on social media. “From Cindy and Naomi to Kate and Linda, it was all about magic matte formulas to create a soft, diffused contour.” That was the beauty philosophy of the ’90s, she said - enhancing one’s own features by playing with light and shade. “I started my career in the ’90s, surrounded by the goddess supers who truly understood the power of tone-on-tone color layering to play up their features,” Ms. The makeup artist Charlotte Tilbury is so enamored of the contour look of the ’90s that she created an entire contour palette devoted to it, called the Nudegasm Face Palette. “Now that all things ’90s have made a big comeback, the contour aesthetic from that era is no exception, except we’re seeing it more scaled back for everyday,” Mr. The OG supermodels of that era had defined cheekbones and strong jaw lines, but the look was more natural and less obvious than that of the early aughts. The new wave of contouring has a lot to do with the current style obsession with the 1990s. The more intimidating contour looks of the past were really intended for social media, YouTube and heavy lighting, he said. “People who are trying it for the first time are looking for a softer, more effortless way to wear it, and there’s less pressure to follow all the rules.” “I’ve definitely seen contour shift to a softer look,” Mr. Kim Kardashian’s longtime makeup artist Mario Dedivanovic, who largely popularized the once obscure photo shoot technique, is all in. ![]() “I was looking to contour because I know how transformative it can be for someone’s face,” Ms. ![]() “When I watched how she used it, I thought, ‘I can do this.’” Scott, 28, said of the 22-year-old influencer and singer. “She talks about how Charlotte Tilbury’s contour wand changed her life,” Ms. Madison Beer’s Vogue Beauty Secrets video was the turning point for Savannah Scott, the editor of the beauty review app Supergreat. “I had never done it previously, even though I lived through the 2015, 2016 YouTube chaos of extreme contouring.” “I literally started contouring in September,” said Ms. Baber said.įabiana Meléndez Ruiz, 26, is also a newbie. “I saw how it can transform your face but not make you look caky,” Ms. She was inspired by TikTok influencers like Kylie Larson and Kensy Tillo who came across her For You page and who made contouring look “so easy and natural.” “I’m 26 years old and just three months ago I started contouring,” said Madison Baber, a brand activation manager in San Antonio. The upshot is that many young women who may have witnessed the heavy contouring of earlier days are trying it for the first time. Undone’s Water Bronzer is a water-based stick designed to create a soft contour that blends seamlessly. For example, Glossier’s Solar Paint, described as an “almost whipped gel crème,” is a textured bronzer meant for applying with the fingertips. With a new contouring in mind, companies like Glossier and Undone Beauty have released water-light, creamy formulas. The idea is to choose lighter formulas, apply less and blend more. Sometimes the look is referred to as soft sculpting. It’s an approach makeup artists have used for years to create a “natural” look: All of the color goes on first, and the foundation acts as a veil to diffuse it. Makeup mavens are now sweeping bronzer, blush and highlighter underneath their foundation for a look that’s called under painting. ![]() But the look is not what you may remember. (Remember strobing? Baking?) It is back after a pandemic in which many people swore off makeup altogether. It is back after a backlash against the sculpted, drawn-on look often associated with the early 2000s. A simple scroll on TikTok reveals that contouring is back from the dead. ![]()
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